Glossary for
Marketing
英汉《营销学》常用词汇
V 1.0
Index by Alphebatic Order
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
|
I |
| IBM 国际商用机器 |
| idea generation 创意的产生/生成 |
| ideas for new products 新产品创意/构想 |
| idea-screening process 创意筛选过程 |
| identification of segments 识别细分市场 |
| Illinois Tool Works 伊利诺斯工具厂 |
| image pricing 形象定价 |
| imitative positioning 模仿定位 |
| imitative strategy 模仿战略 |
| impact evaluation 影响评估 |
| impersonal sources 非个人的信息来源 |
| implementation and control of marketing programs 营销计划的执行和控制 |
| implementation 实施 |
| improvements in or revisions of existing products 现有产品的改良或修正 |
| impulse buying 冲动购买 |
| impulse goods 冲动购买品 |
| incentives 激励 |
| income 收入 |
| increased penetration strategy 增加渗透战略 |
| indirect costing profitability analysis 间接成本盈利性分析 |
| individual brand 个别品牌 |
| individual value 个人价值 |
| industrial goods & services 工业产品和服务 |
| industrial goods channels 工业品分销渠道 |
| industry attractiveness 行业吸引力 |
| industry attractiveness-business position matrix 行业吸引力-业务地位矩阵 |
| industry dynamics 产业动态 |
| industry evaluation 产业评估 |
| industry evolution 产业演变 |
| inelastic 缺乏价格弹性 |
| influencers 影响者 |
| infocommunications industry 信息通信行业 |
| infomercials 商业信息广告 |
| information age 信息时代 |
| information search 信息搜集 |
| information technology 信息技术 |
| information 信息 |
| informative 告知性的 |
| ingredient 成份 |
| in-home personal interview 个人家庭访谈 |
| in-house use tests 内部使用测试 |
| innovation 创新 |
| innovativeness 创新性 |
| installation 设施 |
| in-store display 店内展示 |
| in-store positioning 店内布局 |
| in-store promotion 店内促销 |
| intangibles 无形 |
| integrated marketing communication plan (IMC) 整合营销传播计划 |
| integration of perception 感知整合 |
| integration 整合 |
| Intel 因特尔 |
| intensity of market position 市场地位的集中程度 |
| intensity 集中程度 |
| intensive distribution 密集型分销 |
| interactions across multiple target markets 多目标市场间的相互作用 |
| interactive media 交互式媒体 |
| interest rates 利率 |
| internal data sources 内部数据来源 |
| internal marketing 内部营销 |
| internal organizational structure 内部组织结构 |
| international advertising 国际广告 |
| international channels 国际分销渠道 |
| international division 国际分部 |
| international marketing 国际营销 |
| international organizational design 国际组织设计 |
| internationalization of services 服务的国际化 |
| introductory stage of product life cycle 产品生命周期的推出阶段 |
| inventory level 库存水平 |
| investor relations advertising 投资关系广告 |
| issue advertising 观点广告 |